Digitally Overwhelmed

In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlight the importance of tracking and learning from the changes made to improve search rankings. Website Links:   Full episode shownotes for this episode: https://digitalbloomiq.com/seo/optimizing-old-content-vs-creating-new-content   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information abou