Rethink Real Estate

In this thought-provoking episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts Auctions, to delve into a recent Forbes article that explores the evolving landscape of internet and social media usage across different generations. The article, which can be found below, provides a comprehensive breakdown of how each generation is uniquely interacting with the digital world and how they are searching for local services online. https://www.forbes.com/advisor/business/software/social-media-new-google/ Ben and Chris discuss key takeaways from the article, including the preferred social media platforms and devices of various age groups, and the implications these preferences have for real estate professionals aiming to effectively target their marketing efforts. This episode is packed with actionable insights on tailoring content and outreach strategies to meet the needs and behaviors of different demographic segments.