First Day Podcast
Finding The Fundraising Story
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:14:05
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Sinopsis
In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Julia Campbell, a fundraising consultant specializing in digital communications and storytelling for nonprofits. They discuss the art of storytelling to enhance fundraising efforts, emphasizing its power in connecting with donors on a human level. Julia underscores that stories are fundamental to human communication and processing complex information, which is why they are so effective in fundraising. Julia addresses common challenges fundraisers face, such as determining which stories are worth sharing and navigating confidentiality issues. She highlights the importance of focusing on the "why" of an organization’s mission—its vision for the future and the problem it aims to solve—over the "what" and "how." She suggests thinking like journalists and looking for everyday anecdotes that reflect the mission’s impact, even if they don't involve direct client interviews. The conversation moves to the ethical considerations of