The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

How is Generative AI reshaping personalized marketing? In this episode, we sit down with Ravi Pal, the Global CTO of Ogilvy One and Verticurl (a WPP Company), to delve into this pivotal question. Ravi, a seasoned technologist, has a wealth of experience in orchestrating enterprise solutions and fostering interactive experiences. His leadership has driven teams to create groundbreaking solutions that merge creativity, technology, and data. Generative AI has become ubiquitous in the marketing industry, with nearly three-quarters of marketers incorporating it into their workflows. The technology promises to unite disparate data sets, unlocking the personalized marketing that brands desire and customers expect. But, while the potential rewards are substantial, the implementation of Gen AI in marketing is often more experimental than strategic. In this engaging conversation, Ravi Pal discusses the challenges and opportunities of integrating Gen AI effectively to deliver personalized content that converts potential