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In this episode, Gresh discusses the importance of understanding target audiences and explains that all businesses are essentially media companies in the digital landscape and emphasizes the importance of understanding Google for effective SEO.   Gresh discusses the significance of identifying relevant keywords beyond just business names.   He highlights the need for local businesses to optimize for specific locations. This approach can uncover numerous search opportunities.   Gresham’s primary website (where you can find links to all of his services and resources). Blue 16 Media CEO Podcasts CEO Blog Nation You Are a Media Company   Business Pillar: Visibility    Episode Link: Tech with Heart   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gr