First Day Podcast

In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Abby Jarvis, Head of Content for Neon One. They discuss Neon One's new Recurring Giving Report, revealing significant trends and insights into the world of repeat donations. Abby breaks down the concept of recurring giving, explaining it as donations set to repeat at regular intervals, typically monthly. Surprisingly, the report shows a 127% increase in recurring donors between 2018 and 2022, suggesting that many donors are opting into these programs organically, without targeted fundraising efforts. One standout finding is the remarkable long-term value of recurring donors. While annual donors might give more in a single year, they typically engage for just under two years. In contrast, recurring donors stay engaged for an average of eight years, creating a more stable and reliable funding stream for nonprofits. Abby emphasizes the emotional and personal connection these donors have with their chosen causes, which fosters