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Gresham Harkless discusses the significance of understanding messaging and targeting in digital marketing, the evolution of marketing practices, and the necessity of continuous learning and adaptation.   Gresham shares his belief in the power of simplicity in communication and marketing and the need for businesses to thoroughly understand their messaging and target market before engaging in activities like SEO or pay-per-click campaigns.   Gresham addresses common challenges in web design, such as outdated websites and the need for mobile-friendly designs.    He emphasizes the importance of understanding user behavior and the need for website updates every three to five years.   Gresham shares his perspective on investing in marketing, stressing the importance of staying true to one’s strategy rather than emulating others.   Episode Link: The M Word   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3