Capitalism.com

Jake Lovasz is the founder of Integral - a car accessory brand focused on becoming the "white collar WeatherTech". Jake started his brand in 2019 while in school full time and has since grown it to a multimillion dollar business. In 2021, he partnered with the Capitalism Fund, and is now raising money on the Capitalism Marketplace.   For details on Jake's business and the raise, visit https://capitalism.com/marketplace If you're at the start of your journey, head to https://capitalism.com/playbook Timestamps:   (00:00): Jake's opening statement about company potential   (01:00): Ryan introduces the vision behind his book and investing strategy   (03:00): Jake describes discovering Ryan's work and his early business beginnings   (06:00): Discussion of early growth and Jake's initial outreach to Ryan's fund   (09:00): Explanation of Jake's product and its early viral success   (12:00): Insights on customer demographics and Jake's unique marketing approach   (15:00): Conversation about expanding the product li