Disruptive Ceo Nation

Ed Birchall, the founder of Sobirho, brings a wealth of experience from his professional rugby career and roles in finance and technology to revolutionize fan engagement in the sports industry. He passionately believes that Sobirho's data-driven AI technology is crucial for delivering hyper-personalized interactions and maximizing revenues. I met Ed while I was speaking at SEICon (Sports, Entertainment and Innovation Conference) and was impressed not only by his ease and knowledge of intelligently using data to drive financial performance but his passion for keeping minor league sporting teams from soccer and cricket to baseball and football alive and relevant in their communities. He emphasizes that understanding fan behavior and preferences is key to driving revenue and fostering deeper connections between teams and their towns. Highlights of our conversation noted: - Sobirho’s start-up story and why it is a personal mission. - Why a focus on hyper-personalized fan and player engagement is critical for t