The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In this episode of Tech Talks Daily, I’m joined by Steven Read, an industry veteran who plays a pivotal role at adMarketplace, a company at the forefront of search advertising innovation. With over two decades of experience, adMarketplace has been instrumental in connecting high-purchase intent consumers with leading global brands like Home Depot, Wayfair, Best Buy, and Samsung through strategic, data-driven advertising. Steven brings a wealth of knowledge on how the rapidly evolving landscape of search advertising is being shaped by emerging technologies like conversational AI, large knowledge models (LKMs), and AI-driven automation. During our conversation, Steven dives into the significant challenges of integrating search ads with conversational agents, a frontier that is both promising and complex. We explore the intricate process of aligning ads with these new AI-driven interfaces, focusing on user experience, alignment, and the critical role of incrementality in measuring success. Steven shares his insi