Michigan Business Network

Originally uploaded July 16th, reedited Aug. 16th. For Media Business Episode 76: Tony Conley welcomes Anne Craft, Certified StoryBrand Guide | Marketing Coach to StartUps and SMBs | Marketing & Messaging Strategy | Inbound Marketing| Buyer Persona Research | Sales Enablement | StartED Mentor Anne is known as an adaptable, resilient leader who builds high-performing empowered marketing teams driven to achieve an organization’s short-term revenue goals and long-term growth objectives. She firmly believe in "work your passion and live your dream." My Strengthsfinders Top 5 strengths include Strategic, Learner, Communication, Responsibility, and Activator. I hold an MA and BA, both with honors, from Michigan State University and am certified in: Buyer Persona Process, HubSpot Sales Enablement, Adaptive Leadership, Google Analytics (In Progress). Additionally, she's a certified OKR Coach. Tony had several questions for Anne in this conversation: Tell us about your background? Tell us about Anne Craft Consult