Rethink Real Estate

Today we explore the nuances of marketing your real estate business to contacts at various stages in their lead lifecycle. Today’s focus specifically is on 'D' leads—individuals who have recently entered your database but may not yet know or trust you enough to engage your services as a Realtor. Our goal is to give you some of the strategies and insight into how to be successful at progressing these 'D' leads through your lead funnel. Ben and Chris dive into the specific challenges and strategies involved in nurturing these early-stage contacts, contrasting these approaches with tactics used for more familiar contacts and those within your established sphere of influence. They discuss effective methods to build trust, provide value, and gradually convert 'D' leads into active clients or even advocates.