Disruptive Ceo Nation

Alex French, the co-founder and CEO of Bizzy Cold Brew, has steered his company from the remnants of a failed snow sports venture to a thriving brand known for its exceptional 48-ounce cold brew coffees. With his extensive background in marketing at Best Buy and General Mills, Alex has channeled his expertise into creating a product that stands out for its high quality, significant caffeine content, and affordability. He underscores the meticulous effort invested in crafting the perfect cold brew coffee, overcoming numerous challenges, and targeting a niche market within the food and beverage sector. Alex takes immense pride in the brand’s growth, now available in 8,000 stores, and relishes the sight of strangers enjoying his product, validating its value and impact in their daily lives. Highlights of our conversation: - Bizzy Cold Brew was founded to cater to the demand for ready-to-drink beverages, recognizing the popularity of cold brew coffee and the inefficiencies of making it at home. - Leveraging hi