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3013: Bridging Online and Offline: Salsita’s Conversational AI in eCommerce

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Sinopsis

In this episode of Tech Talks Daily, I sit down with Matt Gertner, the CEO of Salsita, a forward-thinking startup based in Prague, to explore how conversational AI is set to transform the future of eCommerce. Salsita has made waves by introducing a groundbreaking 3D product configurator equipped with an AI-powered conversational interface. This innovation allows customers to design and customize complex products—ranging from kitchen ranges to holiday decor—through simple, natural language conversations, making the online shopping experience more intuitive and personalized than ever before. Matt shares insights into the development of this technology, which leverages OpenAI's advanced language models to provide real-time, expert guidance as customers navigate through the configuration process. This AI-driven approach mimics the in-store experience, where shoppers typically rely on the expertise of sales reps to help them make decisions. By embedding this configurator directly into retailers' websites, Salsita