The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In this episode, I’m joined by Suryaveer Singh, Head of Loyalty at Emirates National Oil Company (ENOC), where he leads the groundbreaking Yes Rewards program in the UAE. This initiative, the first of its kind in the region’s fuel sector, has already earned recognition for its role in improving customer happiness, winning the Best Rewards Programme in the Government sector at the CX & Loyalty Awards MENA.  During our conversation, Suryaveer dives into the evolution of loyalty programs and how technology is driving their future. He explains the role of AI and data-driven automation in creating personalized customer experiences and how this technology is enhancing real-time rewards across ENOC’s brands. We explore how Yes Rewards goes beyond fuel to integrate services like convenience stores and automotive care, all while focusing on a simple, user-friendly experience for a diverse customer base of over 19 nationalities. Suryaveer shares insights into the challenges of launching Yes Rewards amid the COVID-1