The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In this episode of Tech Talks Daily, I sit down with Jean-Christophe Pitié, the Chief Marketing Officer of Contentsquare, to explore the evolving world of digital customer experience (CX). As businesses continue their digital transformation journeys, the spotlight has firmly shifted toward customer experience, where data-driven insights and personalization play critical roles. Jean-Christophe, leading the marketing strategy for one of the world’s foremost digital experience analytics platforms, shares his insights on the latest CX trends, the growing impact of AI, and the human challenges organizations face when putting the customer at the heart of their strategy. We begin by discussing the pressing issue of friction in the digital landscape, with 41% of website visits still being affected despite years of innovation. Jean-Christophe outlines the key factors driving these challenges and how businesses can overcome them by leveraging data and AI to improve user experiences. He also dives into the striking diff