Michigan Business Network

Jeffrey Mosher welcomes Laura R. Holmes; Marketing Director, Michigan Irish Music Festival, Muskegon, MI. They're the 8ThirtyFour Integrated Communications Spotlight interview of September 2024. 1. As you celebrate the 25th anniversary of the Michigan Irish Music Festival, what do you think has been the key to its longevity and growth over the years? 2. The festival has expanded from one stage and five performers to six major stages and over 30 artists over the years, what factors have made that possible? 3. The event is 100% volunteer-run, and many of those volunteers have been with you from the start. What does it mean to see the community continuously coming together to support this event? 4. What should festival attendees be most excited for in the 25th year of the event? 5. Beyond music, what other cultural experiences can attendees expect at the festival? 6. The festival is part of Muskegon's larger arts and culture scene, which has a multi-million-dollar economic impact in that community each y