Ai Group Podcasts

Listen in to get an amazing insight into how one family has gone taken an idea from start-up to international business in just 10 years. Huds & Toke is a pet food company based on the Sunshine Coast, with a great story to tell. Co-founder Russell Gibbons provides a masterclass on the keys to building vertically integrated businesses with complex omni-channels pathways to market. This is a must-listen episode for ALL business managers. It’s a great insight into taking an idea and a market opportunity to a successful business. Podcast host James Scotland does a fascinating deep dive into the business with Russell. They discuss: • The market opportunity, and the owner’s clear-eyed ability to verbalise the target market segment: both domestically and in the U.S. • An insight into the global pet food market and how Huds & Toke adds value to the target sector. • Innovative ways to create and build a brand that accurately reflects the values of the business – including a creative and surprising approach to deci