Agency Nation Radio - Insurance Marketing, Sales And Technology

On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with Jamie O'Hearn, president of O'Hearn insurance in Lowell, Massachusetts, and Philip Schmitz, chief client protection officer at Schmitz Insurance in Sturgeon Bay, Wisconsin, about the role of social media in a modern insurance agency. The guests share how they’ve boosted client engagement through social platforms and the lessons they’ve learned along the way. Tune in for practical tips to elevate your independent insurance agency's social media game. "The biggest lesson is just to do it and be consistent with it,” says O’Hearn. “Put a procedure in place to make sure that you're doing these things." O’Hearn and Schmitz also share their insights on building a strong online presence to attract clients, the benefits of tools like Social Jazz for consistent posting and why it’s critical to stay active on social media platforms. They also discuss how leveraging artificial intelligence (AI) and c