Rethink Real Estate

Join host Ben Brady and returning guest Chris Cochran, Director of Marketing for Harcourts Auctions, as they delve into the critical role of data enrichment in real estate marketing and client relationship management. Ben and Chris discuss the strategic importance of adding comprehensive information like social media profiles, personal interests, birthdays, and home purchase anniversaries to contacts in your real estate database. They explore how these small details in your database can significantly enhance how you communicate with prospects, fostering stronger relationships and ensuring you are their go-to agent when the time comes to buy or sell a property.