Proof To Product

I am excited to share today's episode with you because we have a fun guest. It's Brock Johnson.  If you're not familiar with Brock, he is an Instagram expert who has coached thousands of entrepreneurs and creators on how to grow on Instagram, and he's been doing it since 2018. In 2021, his personal following blew up, thanks to his strategy of using Reels, and he has grown at a rate of approximately 1,000 followers per day since then. He now has over 700,000 followers. He consults with Meta and Instagram staff and is an international keynote speaker on all things Instagram. During the interview, we discussed the emerging platform of Threads and how he's using it for business. Fun fact: Threads is actually how Brock and I got connected. (You can follow Brock here on Threads and Proof to Product here on Threads!) He shares how to optimize your Instagram profile, how to create share-worthy content, and how to balance content creation with all of the other tasks that you have to do in your business. We also chat a