A1 Coaching

In this episode of The Roadman Podcast, Anthony sits down with Maxe from Standert Bikes to explore the journey behind one of the most unique high-end bike brands in the industry. Maxe takes us back to the origins of Standert in the vibrant city of Berlin, sharing how the city's eclectic culture helped shape the company’s ethos. They dive into the complexities of building high-performance bikes, the rising costs in the premium category, and whether innovation and quality come at an inevitable price. Maxe opens up about the challenges and setbacks Standert faced as an independent brand, offering insights into critical decisions that helped shape its success. From overcoming obstacles to establishing a global presence, Maxe reflects on Standert’s identity and future vision in an ever-evolving bike market. If you’re passionate about cycling, craftsmanship, and entrepreneurship, this episode is a must-listen. WHOOP Your health underpins EVERYTHING you do in life, and WHOOP helps you understand and proactively imp