Rethink Real Estate

In this compelling episode of 'Rethink Real Estate,' host Ben Brady is joined once again by marketing maven Chris, to dissect the art and science of email marketing within the real estate domain. Dive into the strategies that have led to a staggering 50% open rate on emails, transforming how real estate professionals engage with cold leads. Discover the nuances of crafting email subject lines that capture attention and drive reader engagement. Chris shares his experience in sending out thousands of emails monthly, providing insights on personalization techniques that go beyond mere name-dropping, and how tweaking your approach can significantly impact your campaign's success. The duo also discusses the effectiveness of emojis and succinct subject lines in increasing open rates, as well as the importance of segmenting email lists to maintain sender reputation. Learn from a detailed conversation about how to leverage local knowledge and community-focused content to create emails that resonate with recipients.