Way Of Champions Podcast

In the world of swimming, you would be hard pressed to find a coach whose resume matches that of American Swim Coaches Association Hall of Famer Frank Busch. As a collegiate coach at The University of Arizona, his teams won 2 NCAA Championships and his swimmers won a combined 80 individual and relay national championships. He was a 6x NCAA coach of the year and 11x Pac 12 coach of the year. He retired from Arizona in 2011 and became an assistant coach for Team USA for the 2004 and 2008 Olympics, and then National Team Director for the 2012 and 2016 games. During those two games, his swimmers won 64 medals, including 33 golds, as he oversaw swimmers such as Michael Phelps and Katie Ledecky.  Frank and John met at a swimming conference in Mexico City in Fall 2024 and had so many great conversations that they decided to record their thoughts on leadership, the importance of team dynamics in individual sports,  the importance of team values, being a truth teller, and developing people and not simply athletes. Enj