Ecommerce On Tap By Sourcify

Welcome back to another enlightening episode of Ecommerce On Tap! Today, your hosts Aaron and Nathan dive into the intricate world of celebrity beauty brands, focusing on the phenomenal success of Rare Beauty by Selena Gomez. In this episode, we’ll explore why only about 20% of celebrity beauty brands survive and how aligning a brand with a celebrity's public persona, like Logan Paul's Prime energy drinks or Gordon Ramsay's Hexclad, can make all the difference. We'll also look at the modest success of brands like Kendall Jenner’s Moon toothpaste and Danny Duncan's Matador energy drink. We’ll uncover the strategic brilliance behind Rare Beauty's staggering $350 million revenue and its commitment to mental health advocacy, a mission close to Selena Gomez’s heart. Despite personal challenges and no prior beauty industry experience, Selena’s authentic connection to her brand, strategic hiring, and massive social media influence have propelled Rare Beauty to a $2 billion valuation. Tune in as we examine Rare Be