First Day Podcast
Celebrities In Fundraising
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:23
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Sinopsis
In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. sits down with Genevieve Shaker, Ph.D., professor of philanthropic studies and Donald A. Campbell Chair in Fundraising Leadership at the Indiana University Lilly Family School of Philanthropy, about the role of celebrities in fundraising. Dr. Shaker shares insights from her research into how celebrities influence nonprofit fundraising efforts. While it's common to see celebrities endorsing products in the private sector, their involvement in philanthropy requires careful alignment between their values and the nonprofit’s mission to have meaningful impact. Unlike product endorsements, philanthropic donations are driven by personal values, which makes authenticity and credibility key when involving celebrities. Dr. Shaker explains that while celebrity involvement can help increase awareness for a cause, the financial impact is often modest, unless in cases of urgent crises such as natural disasters. She cites the example of NFL star J.J.