Moneyneversleeps

Luca Franchi is the CEO and a co-founder of Ambient, a decentralized network of air quality sensors.  Luca brings to Ambient over two decades of leading growth at several startups and large corporations in the US and Europe (O2 UK, Telefónica, Sky) across enterprise and consumer verticals.  In this episode, Luca shares his fascinating journey from working in startups and corporates like Sky in Silicon Valley to leading a decentralized physical infrastructure network (DePIN). The conversation delves into Ambient's strategic pivot from Algorand to Solana, their $2 million seed round led by Borderless Capital, and the operational challenges of launching a decentralized network. Luca elaborates on how Ambient’s air quality sensors and the AmbiGo! app aim to engage the community and commercialize data. We also discuss the importance of founder experience, particularly in recruiting industry experts to navigate enterprise sales and legal structuring in DePIN projects. The episode concludes with Luca reflecting on t