The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What does the future of the automotive industry look like, and how are automakers rethinking their approach to meet evolving consumer demands? In today’s episode, I sit down with Justin Marcucci, Chief Digital Officer at Endava, to explore how the automotive world is navigating a transformative shift. From direct-to-consumer models and subscription-based sales to the rise of electric vehicles and high-tech in-cabin experiences, Justin shares his insights into how automakers are reimagining the entire customer journey. As more OEMs move toward owning their customer relationships through direct sales, they face challenges ranging from dealer resistance to complex logistics and regulatory hurdles.  Justin highlights both the potential cost savings and the roadblocks that are slowing this transition. We also dive into the growing importance of subscription services and how automakers can unlock new revenue streams by offering digital services beyond traditional hardware sales. Another key focus of our conversati