Beautiful Writers Podcast

What's it take to make a story go viral? Global? To top the charts as word-of-mouth carries your tale far and wide—for days, months, or even years? There's no one formula. But certain things help stack the odds in your favor. Like novelty (a unique idea). Grabbiness (where your reader is instantly pulled in). Brevity (requiring no significant time commitment—at least not to get them hooked). Universality (people see themselves in your story). The urge to merge (large numbers want to share your work, and do!).Chart-topping is something my guests for today's Beautiful Writers Podcast episode know well. Kelly Noonan Gores is the director, writer, and star of the global phenomenon, the HEAL documentary, now out in book form this month. She's joined by Anita Moorjani, who you may know of from her gob-smacking miraculous healing story. (Riddled with cancerous tumors, Anita walked out of the hospital cancer-free following a near-death-experience.) Her New York Times bestselling memoir, Dying To B