Beautiful Writers Podcast

After 18 international bestsellers, Seth Godin has released perhaps his most important book. His new title: This Is Marketing: You Can’t Be Seen Until You Learn To See (Portfolio) just hit #1 on The Wall Street Journal list and was an immediate New York Times bestseller. But Seth could care less. What this master teacher knows (and wants us to know) is the joy of serving the smallest viable audience. The satisfaction that comes from making things better by making better things."The best-selling book in America this year will not be purchased by 99% of the population,” Seth tells me and my guest co-host Samantha Bennett. But that’s good news for us writers because “smallest is easy for us.” It’s this mindset, as you’ll hear, that keeps the infinite resource of creativity from shrinking away.Seth and Sam (bestselling author of Get It Done and Start Right Where You Are) are big admirers of each other’s work, and nothing thrills me more than being a literary matchmaker by putting people together on this show