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In this episode, Gresham Harkless emphasizes the importance of understanding your position in the market and defining your ideal client, often called an "avatar."   He shares his journey from getting the impression of undecided about his career path to becoming a media mogul and entrepreneur.   Gresham discusses how every business is fundamentally a media company, expounding that effective communication and marketing are vital for success.   He explains the necessity of knowing your resources—both time and money—and understanding your target audience's needs.   The conversation highlights the value of authenticity and storytelling in marketing. Unfiltered and raw content can foster stronger connections with audiences.   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcas