Startups For the Rest of Us

Episode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn. There's a wealth of knowledge in today's episode so if you are considering or have thought about LinkedIn ads, this episode is worth a listen. We'd love your feedback on this new format. Was it helpful? Let us know in the comments or on Twitter (@startupspod)! [BONUS] Download a LinkedIn campaign brief PDF developed during this episode The topics we cover [04:29] Should a B2B SaaS founder consider LinkedIn? [07:33] Scatterspoke's ideal customer profile [13:12] Ideal company size for Scatterspoke [21:16] Looking at adds other companies are running [24:43] Putting this together into a campaign [30:36] Audience size and example ads [36:19] Setting a budget for ads [22:59] Free trials on LinkedIn Links from the show Episode 517 | Married Co-founders Who Turned a Free T