Startups For the Rest of Us

Show Notes On today's episode, Rob chats with Damian Thompson, co-founder of LeadFuze. He's also the founder of VPSales. They talk about if and when to hire a sales team, the kinds of cold email outreach campaigns that are working well today, the sales stack, and much more. The topics we cover 5:43 Should a bootstrapper hire a Sales Development Rep (SDR)? 9:16 Assuming you understand your market, what kind of cold emails work today? 12:56 The formula to use for B2B cold email 14:37 Risks of bootstrappers hiring sales reps too quickly 17:19 Rule of thumb for hiring sales reps in 2020 21:29 Defining SDR (Sales Development Rep) and BDR (Business Development Rep) 24:47 What's the bare minimum for a sales stack 36:42 The real challenge with outbound sales Links from the show Leadfuze VPSales Five Whys Aircall Hubspot Pipedrive Prospect.io Mailshake Gong Chorus.ai How can I support the podcast? If you enjoyed this episode, let us know by click