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Gresh discusses how media can influence recruitment and public perception, especially in regulated industries like finance.   Gresham explains the need for everyone in the organization to align with the overall media strategy.   He emphasizes creating a marketing strategy by answering three essential questions: Who is your target audience? What resources do you have? What are your goals?   Gresham highlights the need to choose the right platforms based on where the target audience spends their time (e.g., LinkedIn, YouTube).   Moreover, he emphasizes a high-touch approach to client relationships, ensuring effective communication and trust-building.   Episode Link: https://friedmansocialmedia.com/your-business-is-a-media-company-leverage-it/   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn