Startups For the Rest of Us

Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

Informações:

Sinopsis

In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper. Topics we cover:  1:58 – Expanding to enterprise deals after product-market fit 6:39 – Word of mouth marketing is tricky for B2B SaaS 14:36 – Educating the market as a bootstrapper 20:07 – Selling integrations through incubators and accelerators 24:38 – Developing a profit sharing model Links from the Show:  Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras Ask a Question at Startups For the Rest of Us The SaaS Playbook TinySeed Adjacency Matrix: How to expand after PMF by Jason Cohen F5Bot Syften Podscan Veed Devising a profit sharing program for micro-multinationals by Peld