The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What does the future of beauty look like when powered by cutting-edge technology? In this episode, we welcome Guive Balooch, the driving force behind L'Oréal’s Beauty Tech division, to explore how advancements in AI, AR, and personalization are reshaping the beauty industry. Over the past 15 years, L'Oréal has transformed how consumers engage with beauty products by pioneering tools like AI-powered skincare recommendations, virtual try-on for makeup, and precision diagnostics, all of which create a highly tailored experience for users. Guive reveals how inclusivity and accessibility are guiding L'Oréal’s tech innovations. One example is HAPTA, a robotic lipstick applicator developed in partnership with Verily, designed specifically for those with limited hand mobility. This dedication to inclusivity extends to ensuring diagnostic tools are effective across all skin tones, rigorously tested in over 15 countries. Sustainability is equally integral to L'Oréal's Beauty Tech mission. Guive shares insights into eco