The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

In today’s episode of Tech Talks Daily, we welcome Julia Fraser, Executive Vice President of the Americas at Sinch, a global leader in Communications Platform as a Service (CPaaS). Julia shares her expertise on the transformative power of RCS (Rich Communication Services), which is poised to become the default messaging standard by 2025. With enhanced branded capabilities, richer interactive features, and deep analytics, RCS is set to revolutionize how businesses connect with customers. Julia discusses how the upcoming iOS 18 launch is expected to be a game-changer, significantly broadening the reach of RCS and offering new opportunities for businesses to engage users with personalized, verified messaging. We dive into the business impact of RCS, exploring how it builds trust through brand verification, increases engagement with interactive features, and provides unparalleled metrics for businesses. Julia highlights successful case studies, like a French food retailer that saw a 42% boost in engagement using