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3083: Unlocking the Creator Economy: Monetizing Authentic Engagement with Mavely

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Sinopsis

  What does it mean to be an "everyday influencer" in a world driven by content and social media? On today’s episode of Tech Talks Daily, we’re joined by Sean O’Brien, CTO and co-founder of Mavely. The company is transforming how creators, big and small, connect with brands and monetize their online presence. While many platforms cater to top-tier influencers, Mavely’s unique approach is empowering the next wave of creators—everyday individuals who are driving engagement with authentic, relatable content. We explore how Mavely is helping more than 70,000 creators monetize their followings through partnerships with over 1,000 retailers, delivering a full spectrum of earning opportunities beyond the traditional brand campaigns. Sean shares how Mavely’s creator-first philosophy offers tools and features designed to enhance the user experience and maximize revenue, with a strong emphasis on data analytics. He explains how a focus on personalized recommendations and tailored content strategies allows