Data Driven

Today, Frank and Andy are joined by David Hirschfeld, CEO and founder of Tekyz Corporation, a firm specializing in helping startups and saving troubled projects with his unique "Launch First" methodology. David brings us into his world of startups, where, believe it or not, he advocates for getting customers before you even build the product! He explains how Launch First combines high-fidelity prototypes, niche targeting, and a lean, marketing-first approach to de-risk software launches and prove real demand.Whether you’re an engineer turned entrepreneur, or just curious about the art and science of startups, buckle up for an enlightening episode with insights on maximizing impact and proving product-market fit with speed and precision. Let’s dive in!Show NotesLinksMoments00:00 Launch First: Get customers before building product.06:00 Market first, then build software; analyze niche.07:04 Create marketing stack, offer lifetime license, guarantee refund.10:30 Offer lifetime licenses for upfront subscription pa