Data Driven

Today, we have a special treat for you as we welcome Candice Gillhooley, a dynamic force known for blending technical prowess with marketing brilliance. In this episode, we'll explore Candice's groundbreaking approach to "sentient marketing," dive into the interplay between AI and targeted audience communication, and discuss the importance of understanding behavioral data to craft unforgettable marketing experiences. So, sit back, relax, and get ready for an episode that's sure to spark new ideas and inspire innovation.Show NotesLinksBuy the book on Amazon: https://qrcodes.at/SentientMarketingBookhttps://sentientmarketingbook.com/Candace's LinkedIn Profile https://www.linkedin.com/in/candacegillhoolley/Moments00:00 Podcast explores data science, AI, engineering trends.05:05 Ancient harvest tradition, winter preparation, birthdays coinciding.06:46 Target audience insights through effective data utilization.13:17 Enjoys startup vibes, marketing tech innovations.15:36 Data-driven marketing is essential for organ