The Psychology Podcast

Today I'm glad to welcome Cheryl Einhorn to The Psychology Podcast! Cheryl is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. She is also the founder of CSE Consulting and the author of the book Problem Solved, a Powerful System for Making Complex Decisions with Confidence & Conviction. Cheryl teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. In our conversation she takes us through the philosophy behind her unique perspective taking process for making better decisions as well as through each of the steps: The AREA Method gets its name from the perspectives that it addresses: Absolute, Relative, Exploration & Exploitation and Analysis: A, or Absolute, refers to the perspective of the research target. It is primary, uninfluenced information from the source itself. R, or Relative, refers to the persp