Génération Do It Yourself

The app that took over the world: downloaded over 530 million times and available in 190 countries.Sean Rad has a relentless passion for facilitating connections through smartphones. His initial strategy was centered on the enigmatic “Tinder events.”The idea was simple: a massive party with just one requirement for entry—install Tinder.In each city, as soon as 10,000 users signed up, the app came to life, spreading virally and organically.Before long, Tinder established itself across the Western world as the gold standard for dating platforms.Launched in 2012, the app accounted for nearly 40% of marriages by 2017—an astronomical rise.“Love is the ultimate pursuit.”From Los Angeles, Tinder's birthplace, Sean opens up like never before about his journey. For the first time on French media, he reveals:The creation of the iconic “swipe”: the magic of designHow to find love on TinderThe cost of success: far from a smooth rideAI’s growing role in the dating worldThe interplay of love and ego: in relationships and i