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In this special episode, Gresham Harkless emphasizes the importance of providing value in cold outreach, similar to a social media strategy.   Gresham discusses the need to understand the target audience deeply: "What keeps them up at night?" This understanding helps ensure that outreach is relevant and helpful, which leads to a win-win situation.   He highlights that businesses often resist change, sticking to what’s familiar, even when it’s clear that new methods can bring more success.   He also points out that many businesses fail because they focus too much on the "how" and not enough on the strategy behind their marketing.    Gresham emphasizes that it requires consistent strategy, quality content, and proper integration of branding and marketing tactics to be successful.   Gresham Harkless explains that SEO isn’t just about keywords and backlinks; it’s about user experience.   Furthermore, he highlights that businesses need to create a seamless, positive experience for users, as this is a fundamental p