Moneyneversleeps

276: Sponstar and the Rise of Fractional Sponsorship with Manu | Exclusive Interview

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Sinopsis

This week, we’ve got an exclusive interview with Manu, the founder and CEO of Sponstar, the fractional sponsorship marketplace that’s leveling the playing field for small and mid-sized brands to access high-profile sponsorship opportunities. Manu’s entrepreneurial journey, from traditional finance to web3, led to the creation of Sponstar—a game-changing platform that bridges physical events and digital experiences while redefining the sponsorship ecosystem. Manu shares her insights on fractional sponsorship, the intersection of blockchain, AI, and event marketing, and the unique challenges women founders face in the tech and crypto worlds. We also explore her guiding principles of spirituality, surrender, and how giving more strengthens a startup’s potential. Manu previously co-founded Alpha’a and alphaa.io where she changed the way companies connect with their fans, using web3 to help enterprises connect people, content and experiences.  She has been in the tech and collectibles sector for the past 10 years