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How does branded political merchandise shape the way Americans connect with their chosen candidates? In this episode, we’re joined by Rob Mobsby from EverythingBranded, a global hub for high-quality, tangible marketing solutions, to explore the insights from their 2024 Political Merchandise Report. From the enduring appeal of campaign swag to its surprising impact on voter behavior, this conversation dives into the world of branded merch as a powerful communication tool in both politics and marketing. Rob unpacks fascinating data from the report, including the finding that 36% of Americans have purchased or plan to buy political merch to support their candidate, with a striking 77% proudly wearing it to influence others. We discuss how these items, ranging from t-shirts and hats to bumper stickers and pins, transcend election cycles, with many people holding onto them for years, regardless of the outcome. The report also highlights how Democrats and Republicans embrace merchandise differently, with wearables