Cls's The Weighing Machine

Today, Rusty and Robyn are joined by Christopher Norton, Chief Marketing Officer at Potomac. Christopher is an innovative, award-winning, multidisciplinary creative with a passion for storytelling. He has worked with a wide array of large and independent clients in the news, entertainment and financial services. While his skill set is vast, Christopher’s expertise is found in the inner workings of a brand story. He has spent his career leading different marketing teams in the financial sector overseeing campaigns, PR strategies, brand awareness and more. As Chief Marketing Officer at Potomac, Christopher seeks to deliver world-class, story-driven creative to connect Potomac to its audience.Key Takeaways[03:30] - Learn more about Christopher’s career and his current role at Potomac.[05:32] - What is the story behind Potomac’s trademark term “built to conquer risk?”[09:36] - Potomac has become well known for their unconventional market approaches, like sending branded cereal boxes to their clients. What is the