Your Wealth & Beyond

What the Grateful Dead can Teach us about Business with Brian Mohr

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Sinopsis

Though many simply think of them as a jam band, the Grateful Dead are one of America’s longest-enduring, most unique, and best-performing businesses. Over the course of a career that has lasted over five decades, they have created a culture, a highly profitable business, and a mindset out of organized chaos. Furthermore, they have survived as a leaderless organization and cemented their legacy in the decades following the death of founding guitarist and effective bandleader Jerry Garcia in 1995.  If you want to look to numbers for proof, consider the fact that the band made over $50 million almost exclusively from touring and merchandise sales in 1994, and that Dead & Co., the band’s current incarnation led by John Mayer, grossed over $40 million from ticket sales alone, not including merchandise, in 2019. Joining me on today’s podcast is fellow Deadhead Brian Mohr. He’s the founder of Mohr Impact Group, a consulting firm focused on organizations who want to unlock the potential of their people by honing