The Chase Jarvis Live Show

On today's episode I take two questions. The first is regarding a popular topic many businesses are asking about how to work with influencers - striking the balance between paying them enough to make it worth their while without paying too much that impacts your business negatively. While Cory is knowledgeable about the hair industry, and clearly has an understanding of Netflix and Spotify's business models, it's always worthwhile to re-evaluate your strategies. Is subscription really the best way to go? Or can you have a hybrid model that allows you to scale? If you are going to go the subscription route, understanding the unit economics of your business is the only way to know how much you can afford to pay them. So how many users, over what churn rate, over what length of time? And what's the LTV (lifetime value) of a customer on your platform? I've learned a lot about this stuff over the course of the last 12 years and I love to hear specific business problems, so if you are at a crossroads or want some p