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Noelle McKenzie is the CEO and co-founder of Leading Edge Personal Trainers, which helps clients transform their fitness through a mind-body approach.   Noelle developed a passion for personal training after rising from a walk-on athlete to a Division 1 track and field athlete.   Noelle emphasizes the importance of focusing on quality over quantity, targeting higher-level clientele, and maintaining a high retention rate with a loyal client base.    She also mentioned the importance of having a long-term game plan and understanding that failure is part of the process.   In addition, Noelle advocates for future business owners to embrace failure and change their approach when something isn’t working.   Website: Leading Edge Personal Trainers  Instagram: bodybynoelle   Previous Episode: iam185-personal-trainer-helps-clients-embody-fitness-as-a-lifestyle   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume