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Paul Jarvis is a seasoned writer and designer with over two decades of experience.   He is the author of "Company of One," and has worked with high-profile clients like Steve Nash, Shaquille O'Neal, Microsoft, and Mercedes Benz.   Paul transitioned into creating products, including books and software like Fathom, an analytics tool that respects user privacy.   He emphasizes the importance of creating a trustworthy product through high quality and customer engagement.   Paul focuses on customer retention over acquisition with his customers purchasing multiple products.   Paul highlights that business success should lead to personal freedom rather than growth for its own sake.   Website:  Paul Jarvis - Fathom Analytics  Newsletter: The Sunday Dispatches   Previous Episode: iam186-writer-author-and-podcast-host-creates-products-to-help-other-creators-and-ceos   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook